markenkopf is a marketing and strategy consultancy that acts directly at the corporate strategy of the company.

Susanne Schweitzer-Patz, Master of Business Administration

Course of studies: Economics, Marketing and Communication

Industry knowledge

Telecommunication, Cosmetic, Detergents, Beverages and Textil

markenkopf - Service Portfolio

The markenkopf service portfolio contains the marketing planning, brand analysis, brand positioning and brand management (Go-to-Market approaches).

A strong relationship between brand and consumer is the requirement for the success of a brand. With the approved Brand Analysis System, we jointly analyse your brand and defining the brand positioning, which offers approaches for a successful differentiation in the market.

Go-to-market approaches allow a successful brand management and marketing. The development of brand management concepts for the strategic and operational management in marketing, sales and communications, offers a comprehensive package of activities for your planning.

Brand Analysis

A strong relationship between brand and consumer is the requirement for the success of a brand.

The brand identity is the key to successful brand management and is the internal guidelines for the entire brand management.

The brand image is formed at every point of contact with the brand and represents the external view.

Brand Analysis System

Brand Positioning

Development of positioning area of the brand in the competitive environment:

Who? Where? What? When? Why?

Development of the positioning frame for defining the positioning strategy:

Basic requirements: Which attributes are generally in the market important?

Target group requirements: What are the main requirements, needs of the target group?

Differentiation: What brand features make the brand unique?

Brand drivers: What qualities strengthen the potential of my brand?

Definition of brand building blocks for future brand essence and core brand values.

Creation of the brand steering tool for the internal organization and for external service providers in dealing with the brand.

Go-to-Market

Successful brand introduction and marketing.

Brand management concepts for the strategic and operational management in marketing, sales and communications.

Which markets, segments and target customers?

What are the benefits and the added value for the target customers?

Which unique selling point is the focus of product communication?

Which distribution channels the products are marketed?

Development and balance the activity plans for marketing, sales and communication!

Marketing Planning

markenkopf is a marketing and strategy consultancy that acts directly at the corporate strategy of the company:

Coordination of the main challenges for the overall organization.

Development of objectives, strategies and activities for the successful implementation on the market.

Concentration on the core areas: market, products, communication and management.

Balance the main discussion points and projects of each functional area, from the activities planning to implementation and evaluation.